We use cookies to ensure our site functions properly and to store limited information about your usage. You may give or withdraw consent at any time. To find out more, read our privacy policy and cookie policy.
Manage Cookies
A cookie is information stored on your computer by a website you visit. Cookies often store your settings for a website, such as your preferred language or location. This allows the site to present you with information customized to fit your needs. As per the GDPR law, companies need to get your explicit approval to collect your data. Some of these cookies are ‘strictly necessary’ to provide the basic functions of the website and can not be turned off, while others if present, have the option of being turned off. Learn more about our Privacy and Cookie policies. These can be managed also from our cookie policy page.
Strictly necessary cookies(always on):
Necessary for enabling core functionality. The website cannot function properly without these cookies. This cannot be turned off. e.g. Sign in, Language
Analytics cookies:
Analytical cookies help us to analyse user behaviour, mainly to see if the users are able to find and act on things that they are looking for. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. Tools used: Google Analytics
Engagement from the Culture for All: St James Improvement project and St James and High Street Business Forum highlighted that businesses and residents in St James wanted to see more footfall, market stalls and activations in the St James end of High Street and surrounding areas. To respond to this, we have designated an Economic Impact Zone (EIZ) in the St James area (see map below).
The EIZ is a set of business friendly actions to help stimulate economic growth in the area. This includes:
Signage: better signage and improved connections to the High Street.
Pavement Licences: Businesses in the designated area EIZ will be eligible to apply for a Pavement Licence instead of paying more expensive Pitch Fees for table and chairs, to support the animation of this stretch of the High Street. Businesses can apply for a pavement licence here.(External link)
Market: development of a new weekly market for the St James area of the high street.
Public artwork: installation of new co-designed public artwork,
Events and activations: Council facilitation and promotion support for events and activations such as busking in the zone.
Enforcement: Collective enforcement actions on landlords breaching planning or licensing conditions.
By creating the EIZ, we hope to develop a destination area in St James to help benefit local business and attract more investment and more regular local traders to this area of Walthamstow.
Please keep checking this page for updates on the St James EIZ. For latest updates, please subscribe to the council's Walthamstow Newsletter.
Engagement from the Culture for All: St James Improvement project and St James and High Street Business Forum highlighted that businesses and residents in St James wanted to see more footfall, market stalls and activations in the St James end of High Street and surrounding areas. To respond to this, we have designated an Economic Impact Zone (EIZ) in the St James area (see map below).
The EIZ is a set of business friendly actions to help stimulate economic growth in the area. This includes:
Signage: better signage and improved connections to the High Street.
Pavement Licences: Businesses in the designated area EIZ will be eligible to apply for a Pavement Licence instead of paying more expensive Pitch Fees for table and chairs, to support the animation of this stretch of the High Street. Businesses can apply for a pavement licence here.(External link)
Market: development of a new weekly market for the St James area of the high street.
Public artwork: installation of new co-designed public artwork,
Events and activations: Council facilitation and promotion support for events and activations such as busking in the zone.
Enforcement: Collective enforcement actions on landlords breaching planning or licensing conditions.
By creating the EIZ, we hope to develop a destination area in St James to help benefit local business and attract more investment and more regular local traders to this area of Walthamstow.
Please keep checking this page for updates on the St James EIZ. For latest updates, please subscribe to the council's Walthamstow Newsletter.
Key actions timeline
Spring 2025: Pavement Licences
St James Economic Impact Zone is currently at this stage
Businesses paying pitch fee's within the EIZ will now be eligible for the much lower rate Pavement Licences.
Summer/Autumn 2025: New public artwork
this is an upcoming stage for St James Economic Impact Zone
New public artwork is planned to be installed within the EIZ.. This is subject to negotiations with freeholders.
Autumn/Winter 2025: New Market tender
this is an upcoming stage for St James Economic Impact Zone
Tender for a new market to be made public
Spring/Summer 2026: New Market
this is an upcoming stage for St James Economic Impact Zone
New market operating in the EIZ. Subject to competitive tender process. Will likely start on weekends with the aim to expand to other dates as the market develops.
